5 Ways That Social Media Benefits Your BusinessLewis MacLean
As a business owner, you are constantly at odds with your larger competitors. Social media benefits your business especially if competitors have a bigger budget. Often larger companies have a huge fanbase and can even cut prices at bulk supply if they need to. A small business can be outgunned or blocked out of the market by an endless supply of high-profile advertising that you simply cannot afford. It may seem hopeless competing with the big guns sometimes but all is not lost. Remember not everyone wants to deal with a big company because the more popular a business becomes, the less time they can spend with each individual client. This is where businesses like yours have the advantage. So how do you get that message out to the crowd on a smaller budget? Well, these days social media is the answer to all your problems. It can be quite a technical area of expertise and social media marketing can be a refined science that requires lots and lots of time to perfect. However, there are certain benefits that every business owner needs to know. At SitesFor Business, we like to look after the underdog, so we want to help you get to know these benefits.
The Top 5 Reasons Social Media Benefits Your Business
1) Get your business out there quicker
With social media, you can get your business out in the world, ready to trade in moments. Unlike the static hard copy formats of print advertising and promotions from days of old, you can change and edit any content at will. Once you have anchored your business into the sea of global internet streaming you can amend, update and resend to your will. Having a social media platform is not like posting a billboard advert. You can be out there permanently whilst changing and adapting your message. You can also target very specific customers which are much more beneficial for your small business budget.
2) Get to know your customers
Social media can really give you some perspective on who your potential customers are; what they want and where they shop. The marketing term is called psychographics but basically, it means getting to know your customers and understand how they think. You can learn to think like them and find out what they want. Nothing could be more useful than that. Most social media sites have an analytics page which helps you review how your social media posts are performing and this helps your business adapt so you eventually find your target audience.
3) Improve your company’s online presence
In the virtual shopping high street that is the internet, it is the online presence of your business that makes you stand out. It’s how people recognise your brand. They can also see what’s on offer through your virtual shop windows before they buy. The best way to do this is to provide online visual content that is as interactive as possible. Even for a small business, social media is growing more and more competitive and visually attractive content can grab the attention of passing internet shoppers converting website hits to customers.
4) Increase website traffic and generate higher sales leads
This is the whole point, to get people to your website. If you can create high-quality visually attractive content to share on social media? Then you will attract a lot of followers who will want to engage with you. This will lead to building up stronger consumer trust and more website traffic. All this combines for greater brand awareness of your business and eventually converting more sales. Posting Blogs like this one is a great way to engage internet traffic and get more website visits.
5) Add value to your brand
This is the main reason behind social media. It’s true that you should refrain from “hard-sell” but you can still engage potential customers with informative, entertaining high-quality content that will benefit them. The idea is to add value to their customer shopping experience and then associate it with your brand. For the internet shopper, it’s the same as going window shopping and trying various stores before you decide where to buy. Customers remember what they like and see.
The cost of social media for advertising and promotions is relatively nothing in comparison to printing costs and national billboards campaigns. You can reach the same audience as any other way but faster, cheaper and with exact precision each time. If you find it a bit daunting or are simply unsure then call us on 02380 011718 for some friendly advice. We are always happy to chat web design and social media.