Monthly Archives - July 2017

31 Jul

Search Engine Optimisation: What is it & how does it work?

Search engine optimisation (or SEO for short) is the practice of tailoring your website’s content to suit Google’s algorithm. This means that over time, your website will organically reach the top of Google’s listing without having to pay for Google promotion. Just take a look at a Google search for any topic; the first results will be paid-for promoted pages and the ones immediately following that will be ones with good SEO. So, now that we know what search engine [...]

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wordpress websites
24 Jul

WordPress Websites: Why You Need To Use Them

In this day and age, it is important that every business has a website. Your website should be easily navigable, readable and aesthetically pleasing. Luckily, the WordPress websites platform is designed to fulfil all of these needs. This post will explain why you should become one of the 59% of businesses that rely on WordPress for their company website. Learn more about designing WordPress websites in Southampton Simple User Interface One of the best things about WordPress is its clear and simple [...]

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17 Jul

Learning the Basics of Good Website Design

Following on from the previous post about the importance of good website design, we can now discuss the methods available to improve your website. There are a number of ways to make your business website more engaging and customer-friendly. Easily Navigable Website You want your customers to be able to move around your website easily and to be able to get to the page they’re looking for without hassle. Sites with good website design should ideally follow the ‘three click rule’. [...]

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17 Jul

How Good Web Design Benefits Your Business

In a world so reliant upon technology, good web design is extremely important for any business. A website is a cost-effective yet valuable way to advertise your business and make sure you’re reaching a large number of potential customers. A website is effectively the modern day equivalent of window shopping, so you will want to ensure that your site is engaging enough to draw your customers in. Simply look at some of these statistics about web design and customer engagement. [...]

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4 check boxes labelled excellent, good, average and poor. poor is ticked - negative reviews can be beneficial for your business if handled properly
07 Jul

How to Handle Negative Reviews and Turn Them into Something positive

Online reviews and customer feedback are vital for the reputation and growth of your business. 74% of customers will be more willing to trust a business if they have read positive reviews about it. However, occasionally, you will find yourself in a situation in which a customer has left negative reviews about your company online. While these negative reviews are disheartening and can be detrimental to your company, there are ways to limit the damage caused by them. In fact, [...]

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