Tag - business website

Web Design Trends for 2018

2018 is here and with it comes a new wave of web design trends to take notice of. We’re now in the middle of February, which means we are aware of exactly what’s causing a storm in 2018. Let’s take a look at some of these web design trends, and think about some of the ways that they can be used for enhancing your own business’ website. Bolder, Brighter Colours Gone are the more monotone colours that were popular in previous [...]

build your brand

Build Your Brand: Social Media and Business

In 2017, social media isn’t something you can ignore or simply go without. As a business, social media can be used to allow you to engage with customers, respond to feedback, and advertise your products and/or services. In fact, 71% of brands intend to invest more money into their social media presence. However, using social media to your benefit isn’t as simple as signing up to a platform and posting. Potential customers need to know who you are and [...]

Facebook Business Account: How To Make One & How To Use It.

In 2017, it’s impossible to exaggerate the importance that social media sites like Facebook and Twitter have for any business. One of the best things about Facebook is the reach it can give your business if you use it right. Setting up a Facebook business account is a valuable way to reach more customers and keep in touch with your client base. So, how do you set up your own Facebook business page? Choose your Facebook business account classification. First you will [...]

HTTPS: Why you urgently need to switch to secure browsing.

As of 2015, Google has adjusted their crawlers to start prioritising HTTPS pages by default. This means that pages with HTTPS are given higher priority than those with HTTP. In January 2017, a Chrome update meant that input fields that are not using HTTPS were flagged to let users know that they were transmitting data insecurely. But what are HTTP and HTTPS? Why do you need to make the switch? What is HTTP? Hypertext Transfer Protocol (HTTP) is most commonly used to [...]

web design southampton

Site Structure and SEO: How to Build an Optimised Website

Search engines favour websites with great site structure. If you’re looking to get your website to the top of Google’s results, you will need to tune and organise your site’s structure. This post will discuss the benefits of organised site structure and how it enhances your site’s SEO. But first, how do we improve a site’s structure? Website hierarchy One of the most important things to consider is website hierarchy. You need to plan your hierarchy before beginning anything else. This [...]

Search Engine Optimisation: What is it & how does it work?

Search engine optimisation (or SEO for short) is the practice of tailoring your website’s content to suit Google’s algorithm. This means that over time, your website will organically reach the top of Google’s listing without having to pay for Google promotion. Just take a look at a Google search for any topic; the first results will be paid-for promoted pages and the ones immediately following that will be ones with good SEO. So, now that we know what search engine [...]

wordpress websites

WordPress Websites: Why You Need To Use Them

In this day and age, it is important that every business has a website. Your website should be easily navigable, readable and aesthetically pleasing. Luckily, the WordPress websites platform is designed to fulfil all of these needs. This post will explain why you should become one of the 59% of businesses that rely on WordPress for their company website. Learn more about designing WordPress websites in Southampton Simple User Interface One of the best things about WordPress is its clear and simple [...]

Learning the Basics of Good Website Design

Following on from the previous post about the importance of good website design, we can now discuss the methods available to improve your website. There are a number of ways to make your business website more engaging and customer-friendly. Easily Navigable Website You want your customers to be able to move around your website easily and to be able to get to the page they’re looking for without hassle. Sites with good website design should ideally follow the ‘three click rule’. [...]

web design Southampton

5 Reasons WordPress Works For Web Design

Business is all about WordPress web design Southampton. Every business needs an online presence and WordPress websites really are better than others. It’s immense and supports nearly 75 thousand websites and all the big brands use it. It really took off last year too. It is one of the most revered global content management and web design platforms available. Now, you may wonder if your small business needs such a tool. Or even an online presence at all but [...]

Business Website

7 Hack Proof Security Tips For Your Business Website

So the recent virus attack on the NHS business website this week has caught everyone by surprise. The BBC reports this is part of a much larger, ongoing problem. There are in fact an estimated 200,000 computers infected so far, with reports still coming in. So exactly how can this affect your Southampton business website? For those that don’t know, Ransomware is a computer virus that intentionally infects your website. Businesses can be targeted by online criminals who use it [...]