Monthly Archives - January 2018

video content

Video Content is the Key to Successful Digital Marketing

When you think of advertising, depending on your generation, you’ll either think of traditional advertising on the television or the advertising seen on platforms such as YouTube, Snapchat or Vimeo. The thread that holds advertising on television and the world of digital marketing together is that they both rely heavily on the use of video content. When you think about it, it’s easy to see why online video advertising is around 600% more successful than other forms of digital [...]

instagram benefits

Instagram Benefits You Need To Know

At this point, the majority of our social interactions include photos. Whether it’s texting a friend and adding an accompanying picture to prove a point, taking a selfie or updating your Snapchat story. One of the most apparent examples of the importance of visual content is the meteoric rise of Instagram. As such, a lot of brands are trying extremely hard to understand the Instagram benefits and harness them to sell their product. 1. Instagram Benefits: Marketing Instagram photos are a [...]

small business social media presence

3 Arguments To Prove That Social Media Presence Is Vital For Small Businesses

In 2018, most businesses, small or large, are already using social media to build their brand. If you’re one of the few companies that are not riding the social media wave, you might be wondering what all the fuss is about. After all, surely an SEO-friendly site and a good newsletter are enough? Unfortunately, it’s not. You need a social media presence to reach customers and stay above the competition. Here are some of the reasons why social media [...]