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Use Google My Business to help YOUR business

Google My Business (GMB) is one of the cheapest and easiest ways to improve the appearance of your site in search results. Unfortunately, most businesses fail to utilise it to its full potential. Let’s discuss why it’s worth taking the time to make your GMB listing as useful as possible. What is Google My Business? Google My Business, in a nutshell, is a local business listing service. It’s a free tool provided by Google, allowing business owners to set up [...]

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Not backing up your site? Your business could be in danger!

WordPress backups of your website are vitally important. Any experienced website owner will tell you this. However, many new WordPress users tend to neglect to backup their site. This might be because they think nothing bad will happen or maybe because they’ve looked into backing up and it’s too expensive or time-consuming. Unfortunately, if something goes wrong with your website you could lose everything. Let’s discuss why backups are so fundamentally important. Hackers Sadly, it’s not surprising to learn that there are [...]

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HTTPS: Why You Need To Make The Switch

You may have heard a lot of information about switching to HTTPS recently; it’s been the buzz of web design news for a while now! You might be wondering though, exactly what HTTPS is and why it’s necessary for the day-to-day running of your website. We’ve written this article to help you to understand why it’s important and why you need to make the switch. If your website handles any user data or sensitive information, it’s vital that you’ve made [...]

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Video Content is the Key to Successful Digital Marketing

When you think of advertising, depending on your generation, you’ll either think of traditional advertising on the television or the advertising seen on platforms such as YouTube, Snapchat or Vimeo. The thread that holds advertising on television and the world of digital marketing together is that they both rely heavily on the use of video content. When you think about it, it’s easy to see why online video advertising is around 600% more successful than other forms of digital [...]

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3 Arguments To Prove That Social Media Presence Is Vital For Small Businesses

In 2018, most businesses, small or large, are already using social media to build their brand. If you’re one of the few companies that are not riding the social media wave, you might be wondering what all the fuss is about. After all, surely an SEO-friendly site and a good newsletter are enough? Unfortunately, it’s not. You need a social media presence to reach customers and stay above the competition. Here are some of the reasons why social media [...]

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Build Your Brand: Social Media and Business

In 2017, social media isn’t something you can ignore or simply go without. As a business, social media can be used to allow you to engage with customers, respond to feedback, and advertise your products and/or services. In fact, 71% of brands intend to invest more money into their social media presence. However, using social media to your benefit isn’t as simple as signing up to a platform and posting. Potential customers need to know who you are and [...]

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Web Design Trends: What’s Fashionable in 2017?

As a team of committed web designers, it’s important that we stay on top of the current trends in web design. As such, we have compiled a definitive list of the top web design trends for 2017, so you can see whether your site is staying current. Learn more about designing WordPress websites in Southampton Asymmetry For a long time, it was a commonly held belief that websites should follow a symmetrical format. This means that the layout should look the same [...]

Facebook Business Account: How To Make One & How To Use It.

In 2017, it’s impossible to exaggerate the importance that social media sites like Facebook and Twitter have for any business. One of the best things about Facebook is the reach it can give your business if you use it right. Setting up a Facebook business account is a valuable way to reach more customers and keep in touch with your client base. So, how do you set up your own Facebook business page? Choose your Facebook business account classification. First you will [...]

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Site Structure and SEO: How to Build an Optimised Website

Search engines favour websites with great site structure. If you’re looking to get your website to the top of Google’s results, you will need to tune and organise your site’s structure. This post will discuss the benefits of organised site structure and how it enhances your site’s SEO. But first, how do we improve a site’s structure? Website hierarchy One of the most important things to consider is website hierarchy. You need to plan your hierarchy before beginning anything else. This [...]

Search Engine Optimisation: What is it & how does it work?

Search engine optimisation (or SEO for short) is the practice of tailoring your website’s content to suit Google’s algorithm. This means that over time, your website will organically reach the top of Google’s listing without having to pay for Google promotion. Just take a look at a Google search for any topic; the first results will be paid-for promoted pages and the ones immediately following that will be ones with good SEO. So, now that we know what search engine [...]