Tag - blog

Learning the Basics of Good Website Design

Following on from the previous post about the importance of good website design, we can now discuss the methods available to improve your website. There are a number of ways to make your business website more engaging and customer-friendly. Easily Navigable Website You want your customers to be able to move around your website easily and to be able to get to the page they’re looking for without hassle. Sites with good website design should ideally follow the ‘three click rule’. [...]

Call to Action

Do you know what a Call to Action is?

Don’t be shy, not many do. It’s sometimes referred to as a CTA and is defined as: “An image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.” The ‘action’ you wish your customers to take could vary but it should certainly be something inspirational and assertive. CTAs also work better when combined with various other tools that deliver a strong integrated strategy,  sitting authentically within [...]