Tag - Business

WordPress backup, computer backing up to the cloud

Not backing up your site? Your business could be in danger!

WordPress backups of your website are vitally important. Any experienced website owner will tell you this. However, many new WordPress users tend to neglect to backup their site. This might be because they think nothing bad will happen or maybe because they’ve looked into backing up and it’s too expensive or time-consuming. Unfortunately, if something goes wrong with your website you could lose everything. Let’s discuss why backups are so fundamentally important. Hackers Sadly, it’s not surprising to learn that there are [...]

social media advertising

The Power of Social Media Advertising

It’s estimated that at this point in time 78% of adults in the UK are using Facebook but are you using it to its full potential? Despite the overwhelming popularity of Facebook, its still met with some scepticism when it comes to small business owners and Facebook advertising. However, you can’t dispute facts, and in 2015 Facebook was the primary influencer for 52% of online and offline purchases. So, what do you need to do to capitalise on the [...]

seo

How To Improve Your SEO Rankings

We’ve previously discussed exactly what SEO is and how it works, but what about if you want to improve your SEO rankings? There are a number of ways available to improve where your site sits in Google’s search results. Whether you’re just starting out using SEO and want to know how to get started, or you’ve been at it for a while and are wondering why you’re not seeing much improvement, we’ve got you covered. SEO is about more than [...]

user-friendly web design

User-Friendly Web Design and Your Business

User-friendliness, as the name would suggest, just refers to how easy it is for a customer or user to find what they want to find and navigate their way around your site. At its essence, the key elements of user-friendly web design boil down to: Navigation Responsive/mobile-friendliness Load time Readability So why are these web design features so important for a business? Recommended Reading: Why Your Business Needs Online Reviews Navigation Navigation means how easily a customer can find what they’re looking for on your website. The [...]

online reviews

Why your business needs online reviews.

It doesn’t matter what type of business you’re operating, online or offline, reviews will help it to thrive. There are a number of reasons why online reviews are so essential to customers. The foremost of which being trust. We’re going to look at why businesses need reviews and some hints and tips about them that will make the process easier! The beauty of sites like Yelp, Glassdoor, TripAdvisor, Facebook and Google Reviews is that they assure the customer that you’re [...]

social media

Making Social Media Work For Your Business (and what to do if you don’t have time)

In 2018, everyone’s using social media; from your children to your grandma. But did you know that social media can also be used to bring in business for your company? We’re going to discuss how you can make social media work for your business, how to know which social media platforms are right for you and what to do if you simply don’t have the time (or inclination – be honest!) to learn how to wrestle with social media. Choosing [...]

Web Design Trends for 2018

2018 is here and with it comes a new wave of web design trends to take notice of. We’re now in the middle of February, which means we are aware of exactly what’s causing a storm in 2018. Let’s take a look at some of these web design trends, and think about some of the ways that they can be used for enhancing your own business’ website. Bolder, Brighter Colours Gone are the more monotone colours that were popular in previous [...]

instagram benefits

Instagram Benefits You Need To Know

At this point, the majority of our social interactions include photos. Whether it’s texting a friend and adding an accompanying picture to prove a point, taking a selfie or updating your Snapchat story. One of the most apparent examples of the importance of visual content is the meteoric rise of Instagram. As such, a lot of brands are trying extremely hard to understand the Instagram benefits and harness them to sell their product. 1. Instagram Benefits: Marketing Instagram photos are a [...]

small business social media presence

3 Arguments To Prove That Social Media Presence Is Vital For Small Businesses

In 2018, most businesses, small or large, are already using social media to build their brand. If you’re one of the few companies that are not riding the social media wave, you might be wondering what all the fuss is about. After all, surely an SEO-friendly site and a good newsletter are enough? Unfortunately, it’s not. You need a social media presence to reach customers and stay above the competition. Here are some of the reasons why social media [...]