Tag - Social Media

social media advertising

The Power of Social Media Advertising

It’s estimated that at this point in time 78% of adults in the UK are using Facebook but are you using it to its full potential? Despite the overwhelming popularity of Facebook, its still met with some scepticism when it comes to small business owners and Facebook advertising. However, you can’t dispute facts, and in 2015 Facebook was the primary influencer for 52% of online and offline purchases. So, what do you need to do to capitalise on the [...]

social media

Making Social Media Work For Your Business (and what to do if you don’t have time)

In 2018, everyone’s using social media; from your children to your grandma. But did you know that social media can also be used to bring in business for your company? We’re going to discuss how you can make social media work for your business, how to know which social media platforms are right for you and what to do if you simply don’t have the time (or inclination – be honest!) to learn how to wrestle with social media. Choosing [...]

video content

Video Content is the Key to Successful Digital Marketing

When you think of advertising, depending on your generation, you’ll either think of traditional advertising on the television or the advertising seen on platforms such as YouTube, Snapchat or Vimeo. The thread that holds advertising on television and the world of digital marketing together is that they both rely heavily on the use of video content. When you think about it, it’s easy to see why online video advertising is around 600% more successful than other forms of digital [...]

instagram benefits

Instagram Benefits You Need To Know

At this point, the majority of our social interactions include photos. Whether it’s texting a friend and adding an accompanying picture to prove a point, taking a selfie or updating your Snapchat story. One of the most apparent examples of the importance of visual content is the meteoric rise of Instagram. As such, a lot of brands are trying extremely hard to understand the Instagram benefits and harness them to sell their product. 1. Instagram Benefits: Marketing Instagram photos are a [...]

small business social media presence

3 Arguments To Prove That Social Media Presence Is Vital For Small Businesses

In 2018, most businesses, small or large, are already using social media to build their brand. If you’re one of the few companies that are not riding the social media wave, you might be wondering what all the fuss is about. After all, surely an SEO-friendly site and a good newsletter are enough? Unfortunately, it’s not. You need a social media presence to reach customers and stay above the competition. Here are some of the reasons why social media [...]

Tips for a Successful Christmas Social Media Campaign

Christmas is a stressful yet rewarding time of year for any business. Companies need to alter their brand to suit the holiday season, including changes to the design of their website and the creation of a Christmas social media campaign. A Christmas social media campaign has 3 overall goals: To spread some festive cheer Increase engagement with your content Create a spike in sales So how can a business achieve these lofty goals using the power of social media alone? At Sites For Business, [...]

social media reviews

Social Media Reviews: Why They Matter

In 2017, it’s likely that your business already has its own social media presence. This means that people are most probably leaving reviews of your company on your social media profiles. We live in an age where consumers are more empowered than before and are more likely to do their research via social media reviews before they decide to buy. According to recent studies, 90% of respondents claimed that positive online reviews influenced whether or not they chose to buy. [...]

social media management

Social Media Management Can Help Your Business To Grow

It’s vital that, when running a business, you’re actively using social media. Additionally, it’s even more important that you’re using social media properly. Did you know that 71% of people who have a good social media experience with a brand are likely to recommend the brand to others? Hiring a social media manager allows you to create a social media presence that actually builds your business and brings in new customers. Let’s take a look at some of the [...]

build your brand

Build Your Brand: Social Media and Business

In 2017, social media isn’t something you can ignore or simply go without. As a business, social media can be used to allow you to engage with customers, respond to feedback, and advertise your products and/or services. In fact, 71% of brands intend to invest more money into their social media presence. However, using social media to your benefit isn’t as simple as signing up to a platform and posting. Potential customers need to know who you are and [...]

Search Engine Optimisation: What is it & how does it work?

Search engine optimisation (or SEO for short) is the practice of tailoring your website’s content to suit Google’s algorithm. This means that over time, your website will organically reach the top of Google’s listing without having to pay for Google promotion. Just take a look at a Google search for any topic; the first results will be paid-for promoted pages and the ones immediately following that will be ones with good SEO. So, now that we know what search engine [...]