Copywriting

Writing The Words For Your Website Is Too Important To Leave To Chance

In our book, an effective website is one which generates a steady stream of high quality sales leads or business enquiries. If your website does not do this then it is not working properly.

web design. website design

Is harder than you think.

If you have the skill and the time you can write your own copy and many people do, however most business owners don’t understand what it takes to write well for the web. If your copy doesn’t grab the reader’s attention, generate interest, desire and action then it won’t convert visitors into customers. So, before you go blaming your web designer take a second look at the content on your website.

Takes longer than you think.

Talk to any web designer, and they will tell you that their number one challenge is getting clients like you to supply high quality content for their new website. It is not unusual for people to put off writing their own copy for months on end. Every day of delay costs you lost sales because potential buyers are searching for your services 24/7, 365 days of the year!


Relax, we provide the perfect solution!

Why struggle to write your own copy when our experienced copywriters can do it for you better and faster? Complete a simple online questionnaire and send us copies of any relevant marketing materials and, within a few days, our experienced copywriters will turn it into persuasive prose that will generate business leads and sales.


What factors make your website successful?

To be effective, as defined above, a number of different but related factors need to work together.

Your site needs to be visible – When a potential customer searches for your products or service online, the relevant pages need to appear at the top of the search results. Where you appear on the rankings depends on multiple factors including the quality of the text content and the density of relevant keywords in it.

Your website needs to be attractive – The layout, text size, font style, readability, colour scheme and images all have a big impact on whether a new visitor will browse your website or not.

The words on your website need to engage your visitors – Having a great looking website is all very well, but the words on the page play an increasingly important part in attracting and engaging visitors and then motivating them to buy or make an enquiry.

The text on your website needs to be regularly refreshed – If the content on your website have not changed in the last year then your site will not rank as well as it should on Google Search. Regularly adding new content and updating existing content keeps the search engines and your visitors engaged.


Unlike most business owners, a specialist web copywriter knows…

How to write compelling headlines that grab your visitors’ attention

How to write using language that will appeal specifically to your target market

The words on your website need to engage your visitors – Having a great looking website is all very well, but the words on the page play an increasingly important part in attracting and engaging visitors and then motivating them to buy or make an enquiry.

How to write for search engines as well as people

How to turn product facts and features into emotive buyer benefits

How to craft compelling calls to action that boost enquiries

Contact us today to arrange a free initial consultation!

web design southampton