Online Advertising

Google My Business logo

Use Google My Business to help YOUR business

Google My Business (GMB) is one of the cheapest and easiest ways to improve the appearance of your site in search results. Unfortunately, most businesses fail to utilise it to its full potential. Let’s discuss why it’s worth taking the time to make your GMB listing as useful as possible. What is Google My Business? Google My Business, in a nutshell, is a local business listing service. It’s a free tool provided by Google, allowing business owners to set up [...]

social media advertising

The Power of Social Media Advertising

It’s estimated that at this point in time 78% of adults in the UK are using Facebook but are you using it to its full potential? Despite the overwhelming popularity of Facebook, its still met with some scepticism when it comes to small business owners and Facebook advertising. However, you can’t dispute facts, and in 2015 Facebook was the primary influencer for 52% of online and offline purchases. So, what do you need to do to capitalise on the [...]

online reviews

Why your business needs online reviews.

It doesn’t matter what type of business you’re operating, online or offline, reviews will help it to thrive. There are a number of reasons why online reviews are so essential to customers. The foremost of which being trust. We’re going to look at why businesses need reviews and some hints and tips about them that will make the process easier! The beauty of sites like Yelp, Glassdoor, TripAdvisor, Facebook and Google Reviews is that they assure the customer that you’re [...]

video content

Video Content is the Key to Successful Digital Marketing

When you think of advertising, depending on your generation, you’ll either think of traditional advertising on the television or the advertising seen on platforms such as YouTube, Snapchat or Vimeo. The thread that holds advertising on television and the world of digital marketing together is that they both rely heavily on the use of video content. When you think about it, it’s easy to see why online video advertising is around 600% more successful than other forms of digital [...]

instagram benefits

Instagram Benefits You Need To Know

At this point, the majority of our social interactions include photos. Whether it’s texting a friend and adding an accompanying picture to prove a point, taking a selfie or updating your Snapchat story. One of the most apparent examples of the importance of visual content is the meteoric rise of Instagram. As such, a lot of brands are trying extremely hard to understand the Instagram benefits and harness them to sell their product. 1. Instagram Benefits: Marketing Instagram photos are a [...]

small business social media presence

3 Arguments To Prove That Social Media Presence Is Vital For Small Businesses

In 2018, most businesses, small or large, are already using social media to build their brand. If you’re one of the few companies that are not riding the social media wave, you might be wondering what all the fuss is about. After all, surely an SEO-friendly site and a good newsletter are enough? Unfortunately, it’s not. You need a social media presence to reach customers and stay above the competition. Here are some of the reasons why social media [...]

social media reviews

Social Media Reviews: Why They Matter

In 2017, it’s likely that your business already has its own social media presence. This means that people are most probably leaving reviews of your company on your social media profiles. We live in an age where consumers are more empowered than before and are more likely to do their research via social media reviews before they decide to buy. According to recent studies, 90% of respondents claimed that positive online reviews influenced whether or not they chose to buy. [...]

social network management

5 Facts You Didn’t Know About Social Network Management

Social network management isn’t quite as easy as just getting a Facebook account and posting. These social media gurus are extremely proficient in social media and know the kind of content that will cause your products and services to sell. Here are 5 fast facts you didn’t know about social network management. Social Network Management Takes a Long Time While social network management sounds like a breeze, it’s actually extremely time-consuming. A small business will likely need between 10-15 hours of [...]

Facebook Business Account: How To Make One & How To Use It.

In 2017, it’s impossible to exaggerate the importance that social media sites like Facebook and Twitter have for any business. One of the best things about Facebook is the reach it can give your business if you use it right. Setting up a Facebook business account is a valuable way to reach more customers and keep in touch with your client base. So, how do you set up your own Facebook business page? Choose your Facebook business account classification. First you will [...]

wordpress websites

WordPress Websites: Why You Need To Use Them

In this day and age, it is important that every business has a website. Your website should be easily navigable, readable and aesthetically pleasing. Luckily, the WordPress websites platform is designed to fulfil all of these needs. This post will explain why you should become one of the 59% of businesses that rely on WordPress for their company website. Learn more about designing WordPress websites in Southampton Simple User Interface One of the best things about WordPress is its clear and simple [...]