3 Arguments To Prove That Social Media Presence Is Vital For Small Businesses

In 2018, most businesses, small or large, are already using social media to build their brand. If you’re one of the few companies that are not riding the social media wave, you might be wondering what all the fuss is about. After all, surely an SEO-friendly site and a good newsletter are enough? Unfortunately, it’s not. You need a social media presence to reach customers and stay above the competition. Here are some of the reasons why social media presence is so important for small businesses.

Your customers are already there

75% of male internet users are on Facebook, as well as 83% of female internet users. Overall, 79% of American internet users are on Facebook. This means that it’s highly likely that your target market are already on social media, and engaging with brands and content. If you want to engage with these potential customers and earn their trust, you’ll have to use social media.

Social media presence gives an edge over the competition

Even if your business hasn’t made the jump to social media, your competitors most likely have. If you don’t get on board with social media soon, you risk falling behind the competition. Even if your competitors aren’t using social media, that’s a bonus! That means you can start taking advantage of the power of social media before them.

Connect with Clients and prospective customers

Unlike most marketing channels where a company sends out a message and the customer receives it, social media is more of a two way street. Social media allows you to actually have a conversation with your clients. Over time you can build a community of fans and customers for your business, and they will begin to see you as more than a business. Once you gain people’s trust they’ll buy from you; people buy from people that they trust.

Social media isn’t just a tool to be used by big companies with huge followings. It’s a valuable tool for businesses of any size. Social media has proven time and time again that it’s here to stay. Take advantage of the opportunity and reap the rewards. For more information about social media management or building your social media presence, just get in touch.