We’ve previously discussed exactly what SEO is and how it works, but what about if you want to improve your SEO rankings? There are a number of ways available to improve where your site sits in Google’s search results. Whether you’re just starting out using SEO and want to know how to get started, or you’ve been at it for a while and are wondering why you’re not seeing much improvement, we’ve got you covered. SEO is about more than [...]
User-friendliness, as the name would suggest, just refers to how easy it is for a customer or user to find what they want to find and navigate their way around your site. At its essence, the key elements of user-friendly web design boil down to: Navigation Responsive/mobile-friendliness Load time Readability So why are these web design features so important for a business? Recommended Reading: Why Your Business Needs Online Reviews Navigation Navigation means how easily a customer can find what they’re looking for on your website. The [...]
If you’re new to online advertising, or just Google AdWords, getting to grips with it can be a little bit daunting. Luckily, we’re here to show you that it’s not as difficult as it seems and that if you’re using it properly, it can be very powerful. What is Google AdWords? Google AdWords is Google’s advertising service. It allows you to place adverts for your products on search engine result pages. These adverts are paid for by you, and will [...]
In 2018, everyone’s using social media; from your children to your grandma. But did you know that social media can also be used to bring in business for your company? We’re going to discuss how you can make social media work for your business, how to know which social media platforms are right for you and what to do if you simply don’t have the time (or inclination – be honest!) to learn how to wrestle with social media. Choosing [...]
You may have heard a lot of information about switching to HTTPS recently; it’s been the buzz of web design news for a while now! You might be wondering though, exactly what HTTPS is and why it’s necessary for the day-to-day running of your website. We’ve written this article to help you to understand why it’s important and why you need to make the switch. If your website handles any user data or sensitive information, it’s vital that you’ve made [...]
2018 is here and with it comes a new wave of web design trends to take notice of. We’re now in the middle of February, which means we are aware of exactly what’s causing a storm in 2018. Let’s take a look at some of these web design trends, and think about some of the ways that they can be used for enhancing your own business’ website. Bolder, Brighter Colours Gone are the more monotone colours that were popular in previous [...]
At this point, the majority of our social interactions include photos. Whether it’s texting a friend and adding an accompanying picture to prove a point, taking a selfie or updating your Snapchat story. One of the most apparent examples of the importance of visual content is the meteoric rise of Instagram. As such, a lot of brands are trying extremely hard to understand the Instagram benefits and harness them to sell their product. 1. Instagram Benefits: Marketing Instagram photos are a [...]
In 2018, most businesses, small or large, are already using social media to build their brand. If you’re one of the few companies that are not riding the social media wave, you might be wondering what all the fuss is about. After all, surely an SEO-friendly site and a good newsletter are enough? Unfortunately, it’s not. You need a social media presence to reach customers and stay above the competition. Here are some of the reasons why social media [...]
In 2017, it’s impossible to exaggerate the importance that social media sites like Facebook and Twitter have for any business. One of the best things about Facebook is the reach it can give your business if you use it right. Setting up a Facebook business account is a valuable way to reach more customers and keep in touch with your client base. So, how do you set up your own Facebook business page? Choose your Facebook business account classification. First you will [...]
As of 2015, Google has adjusted their crawlers to start prioritising HTTPS pages by default. This means that pages with HTTPS are given higher priority than those with HTTP. In January 2017, a Chrome update meant that input fields that are not using HTTPS were flagged to let users know that they were transmitting data insecurely. But what are HTTP and HTTPS? Why do you need to make the switch? What is HTTP? Hypertext Transfer Protocol (HTTP) is most commonly used to [...]
