We’ve previously discussed exactly what SEO is and how it works, but what about if you want to improve your SEO rankings? There are a number of ways available to improve where your site sits in Google’s search results. Whether you’re just starting out using SEO and want to know how to get started, or you’ve been at it for a while and are wondering why you’re not seeing much improvement, we’ve got you covered. SEO is about more than [...]
If you’re new to online advertising, or just Google AdWords, getting to grips with it can be a little bit daunting. Luckily, we’re here to show you that it’s not as difficult as it seems and that if you’re using it properly, it can be very powerful. What is Google AdWords? Google AdWords is Google’s advertising service. It allows you to place adverts for your products on search engine result pages. These adverts are paid for by you, and will [...]
Chances are you’ve heard of SEO and the magic it can work for a business. But, like a lot of business owners, you’re possibly wondering how it works. Don’t worry – the vast majority of people aren’t 100% sure. This blog post will give an overview of how SEO works and how to use it to increase the traffic to your site. What is SEO? SEO stands for search engine optimisation. It basically refers to the ways in which you [...]
You may have heard a lot of information about switching to HTTPS recently; it’s been the buzz of web design news for a while now! You might be wondering though, exactly what HTTPS is and why it’s necessary for the day-to-day running of your website. We’ve written this article to help you to understand why it’s important and why you need to make the switch. If your website handles any user data or sensitive information, it’s vital that you’ve made [...]
Search engine optimisation (or SEO for short) is the practice of tailoring your website’s content to suit Google’s algorithm. This means that over time, your website will organically reach the top of Google’s listing without having to pay for Google promotion. Just take a look at a Google search for any topic; the first results will be paid-for promoted pages and the ones immediately following that will be ones with good SEO. So, now that we know what search engine [...]
In this day and age, it is important that every business has a website. Your website should be easily navigable, readable and aesthetically pleasing. Luckily, the WordPress websites platform is designed to fulfil all of these needs. This post will explain why you should become one of the 59% of businesses that rely on WordPress for their company website. Learn more about designing WordPress websites in Southampton Simple User Interface One of the best things about WordPress is its clear and simple [...]
When you go online to a new website and notice something is missing, doesn’t it make you mad? By now you know how we feel about quality web design Southampton! There is no excuse for a lack of responsive web design. Or if the corner of a webpage suddenly disappears when you scroll down, do you ever wonder why? Don’t you hate it when you can’t find the button you need to click on and spend ages searching, only [...]
Every business needs a website in this day and age and great, effective web design for Southampton businesses is how we make our living. Online shopping is fast becoming the ultimate avenue of influence in purchase power. Content management systems like WordPress hosts over 64 million websites and it is growing fast because it combines simple, easy to use and attractive visual content with strong blogging capabilities. Take into account the importance of SEO ranking in google searches and you have [...]
We all know how important Google SEO ratings are but do we really know how the system works? The role WordPress ‘alt-tags’ play are now more crucial. Being high up on the SEO list can really increase your chances of connecting with your customers. It’s reported that almost 91% don’t ever look past the first page of search results. So what is an ‘Alt-tag’? Well, the term ‘alt-tag’ means alternative text and “it describes what’s in the image and what the content [...]
What is the first thing someone does when they are looking to buy these days? They search on google. Why? Well, this is because SEO listings help your business online more than you can realise. Learning why and how they work can be the key to a successful business. 81% of shoppers make decisions online so imagine how many options there are. Is your business one of them? 91% of shoppers don’t even go past the first page of google results. With as [...]
