SEO

Google My Business logo
13 Aug

Use Google My Business to help YOUR business

Google My Business (GMB) is one of the cheapest and easiest ways to improve the appearance of your site in search results. Unfortunately, most businesses fail to utilise it to its full potential. Let’s discuss why it’s worth taking the time to make your GMB listing as useful as possible. What is Google My Business? Google My Business, in a nutshell, is a local business listing service. It’s a free tool provided by Google, allowing business owners to set up [...]

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seo
27 Jun

How To Improve Your SEO Rankings

We’ve previously discussed exactly what SEO is and how it works, but what about if you want to improve your SEO rankings? There are a number of ways available to improve where your site sits in Google’s search results. Whether you’re just starting out using SEO and want to know how to get started, or you’ve been at it for a while and are wondering why you’re not seeing much improvement, we’ve got you covered. SEO is about more than [...]

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adwords
04 Jun

How does AdWords Work?

If you’re new to online advertising, or just Google AdWords, getting to grips with it can be a little bit daunting. Luckily, we’re here to show you that it’s not as difficult as it seems and that if you’re using it properly, it can be very powerful.   What is Google AdWords? Google AdWords is Google’s advertising service. It allows you to place adverts for your products on search engine result pages. These adverts are paid for by you, and will [...]

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seo
14 May

What is SEO and how does it work?

Chances are you’ve heard of SEO and the magic it can work for a business. But, like a lot of business owners, you’re possibly wondering how it works. Don’t worry – the vast majority of people aren’t 100% sure. This blog post will give an overview of how SEO works and how to use it to increase the traffic to your site. What is SEO? SEO stands for search engine optimisation. It basically refers to the ways in which you [...]

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21 Aug

HTTPS: Why you urgently need to switch to secure browsing.

As of 2015, Google has adjusted their crawlers to start prioritising HTTPS pages by default. This means that pages with HTTPS are given higher priority than those with HTTP. In January 2017, a Chrome update meant that input fields that are not using HTTPS were flagged to let users know that they were transmitting data insecurely. But what are HTTP and HTTPS? Why do you need to make the switch? What is HTTP? Hypertext Transfer Protocol (HTTP) is most commonly used to [...]

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web design southampton
09 Aug

Site Structure and SEO: How to Build an Optimised Website

Search engines favour websites with great site structure. If you’re looking to get your website to the top of Google’s results, you will need to tune and organise your site’s structure. This post will discuss the benefits of organised site structure and how it enhances your site’s SEO. But first, how do we improve a site’s structure? Website hierarchy One of the most important things to consider is website hierarchy. You need to plan your hierarchy before beginning anything else. This [...]

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31 Jul

Search Engine Optimisation: What is it & how does it work?

Search engine optimisation (or SEO for short) is the practice of tailoring your website’s content to suit Google’s algorithm. This means that over time, your website will organically reach the top of Google’s listing without having to pay for Google promotion. Just take a look at a Google search for any topic; the first results will be paid-for promoted pages and the ones immediately following that will be ones with good SEO. So, now that we know what search engine [...]

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wordpress websites
24 Jul

WordPress Websites: Why You Need To Use Them

In this day and age, it is important that every business has a website. Your website should be easily navigable, readable and aesthetically pleasing. Luckily, the WordPress websites platform is designed to fulfil all of these needs. This post will explain why you should become one of the 59% of businesses that rely on WordPress for their company website. Learn more about designing WordPress websites in Southampton Simple User Interface One of the best things about WordPress is its clear and simple [...]

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17 Jul

Learning the Basics of Good Website Design

Following on from the previous post about the importance of good website design, we can now discuss the methods available to improve your website. There are a number of ways to make your business website more engaging and customer-friendly. Easily Navigable Website You want your customers to be able to move around your website easily and to be able to get to the page they’re looking for without hassle. Sites with good website design should ideally follow the ‘three click rule’. [...]

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17 Jul

How Good Web Design Benefits Your Business

In a world so reliant upon technology, good web design is extremely important for any business. A website is a cost-effective yet valuable way to advertise your business and make sure you’re reaching a large number of potential customers. A website is effectively the modern day equivalent of window shopping, so you will want to ensure that your site is engaging enough to draw your customers in. Simply look at some of these statistics about web design and customer engagement. [...]

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