Do you know what a Call to Action is?
Don’t be shy, not many do. It’s sometimes referred to as a CTA and is defined as: “An image or line of text that prompts your visitors, leads, and customers to take action. It is, quite literally, a “call” to take an “action.” The ‘action’ you wish your customers to take could vary but it should certainly be something inspirational and assertive. CTAs also work better when combined with various other tools that deliver a strong integrated strategy, sitting authentically within [...]