We’ve previously discussed exactly what SEO is and how it works, but what about if you want to improve your SEO rankings? There are a number of ways available to improve where your site sits in Google’s search results. Whether you’re just starting out using SEO and want to know how to get started, or you’ve been at it for a while and are wondering why you’re not seeing much improvement, we’ve got you covered. SEO is about more than [...]
User-friendliness, as the name would suggest, just refers to how easy it is for a customer or user to find what they want to find and navigate their way around your site. At its essence, the key elements of user-friendly web design boil down to: Navigation Responsive/mobile-friendliness Load time Readability So why are these web design features so important for a business? Recommended Reading: Why Your Business Needs Online Reviews Navigation Navigation means how easily a customer can find what they’re looking for on your website. The [...]
It doesn’t matter what type of business you’re operating, online or offline, reviews will help it to thrive. There are a number of reasons why online reviews are so essential to customers. The foremost of which being trust. We’re going to look at why businesses need reviews and some hints and tips about them that will make the process easier! The beauty of sites like Yelp, Glassdoor, TripAdvisor, Facebook and Google Reviews is that they assure the customer that you’re [...]
If you’re new to online advertising, or just Google AdWords, getting to grips with it can be a little bit daunting. Luckily, we’re here to show you that it’s not as difficult as it seems and that if you’re using it properly, it can be very powerful. What is Google AdWords? Google AdWords is Google’s advertising service. It allows you to place adverts for your products on search engine result pages. These adverts are paid for by you, and will [...]
