Mortgage companies are a serious business. People need to trust a company if they are choosing to buy a home with them. A business website should project a serious and professional image to gain consumer trust. To stand out from competitors, the website design also has to look modern, flexible and relaxed. The requirement for this client was to show highly serious and important content in an efficient, clear easy to follow website layout. The last thing the client needs is to make the site look boring, so vibrant colours and graphics were used to illustrate the mortgage application process. We also made it eye catching without undermining the professional and dedicated service the client provides. The winning combination was a standard WordPress Specialist package we provide with a new direction in visual design that wins the customer over.